Attendee Profile

 

The members of the LGBT community who attend the Gay Life Expo make up one of the most desirable consumer markets in the world.

 

 

• They have an average annual household income of $76,142
• 72% of our attendees have received a college degree.  32% of those attendees have furthered their education and attained a graduate degree.
• More than one-third of our attendees currently own their own home
• Over 46% percent own or lease their own car
• They are planning on taking an average of 3 vacations in the next 12 months
• More than 90% own computers, 72.2% have high-speed internet access, and they spend an average of over 80 hours a month on the internet
• While on the Internet:

    71.8% of our attendees pay their bills
    71.1% of our attendees book their travel plans
    69.7% of our attendees do their banking
    67.7% of our attendees make purchases
    33.8% of our attendees manage their investment portfolios

• In the past 12 months:

   81.4% of our attendees have gone to a theatrical production
   69.7% of our attendees have gone to the museum or an art gallery
   68.5% of our attendees have gone to an expo or trade show
   63.1% of our attendees have gone to a concert
   42.9% of our attendees have gone to the ballet or a dance performance
   31.4% of our attendees have gone to a sporting event

• They spend an average of over $6,400 each on entertainment-related purchases every year, like CDs, DVDs, and movie, show, and event tickets
• They spend an average of nearly $14,000 each on dining out every year
• 99% feel it is important to support businesses that support the gay and lesbian community